Travel by the King's Philosophy is what the King gave the Tourism when the opening ceremony of the Tourist Organization of Thailand or "TOT” (now is the Tourism Authority of Thailand, TAT). His Majesty said "the most important thing is to make people in the country, and the foreigners to understand Thai history, Thai roots, Thai culture, and Thai life". It is exactly what the King has said that we should know before love, when we love, we will cherish it and it will be harmony both Thai people in whole of country. This is the real goal of tourism ; therefore, it’s not only created economic figures, and just not only takes money into the country.